In 1986, the newly established Frosch brand dares – as a small, green eco-pioneer – to offer environmentally friendly products. The introduction of the brand is met with enthusiasm and a high degree of interest among the population. At the time, there is a very high level of awareness of environmental issues in Germany, particularly because the population witnesses several serious environmental incidents.
The environmentally friendly products enjoy a high level of acceptance. The brand’s products rely on traditional proven ingredients together with natural household remedies and Frosch harnesses these formulas to deliver “Feel good eco-quality since 1986”. Since its inception, Frosch consistently acts in accordance with the motto, “Kinder to people and the environment through highly effective alternative formulas”. In practice, this means that the tensides (surfactants) used are based on plant-derived raw materials that are readily biodegradable. Aggressive substances or potentially harmful ingredients such as phosphates and formaldehyde are rigorously excluded from the very beginning; instead, proven household remedies were – and are still – used. At the time, Frosch products were the first phosphate-free detergents on the market.
We have been working in a close relationship with the Austrian daughter company of Werner & Mertz since 2009. Their brands, such as Frosch, Erdal, Emsal and Rorax are listed in all the hyper and supermarkets, privately-owned chain stores, drugstores, chemical wholesalers and in many webstores too.